Come visit us at our store and browse the website for our exclusive “Sneaky Snow” Daily Deals!

First FlakesFor many years, Flurry was First Flakes’ favorite employee… Learn her story!

A Christian, Family-Owned & Operated Ski & Snowboard Store

in Winston-Salem, North Carolina

First Flakes is a cozy, rustic, Montana-style winter sports shop. For 34 years, First Flakes has served the Winston-Salem area as a Christian family-owned and operated Ski & Snowboard store since 1989.

We specialize in top-quality skis, snowboards, equipment, accessories, and brand-name apparel. Our staff is happy to help match you with the right gear suitable to your skill level and budget. Whether you’re planning a small trip for your family or trying to put the pieces together for a large group trip, at First Flakes our goal is to provide you with remarkable service so that you will have an outstanding experience on the slopes!

Contact us today, or come by our shop for the friendly and attentive service you deserve!

Come to First Flakes and say, "Sneaky Snow Sent Me!

To receive a special discount!
First Flakes


409 Harvey Street
Winston-Salem, NC, 27103

[email protected]


Monday-Friday: 10AM-7:30PM
Saturday: 10AM-7PM
Sunday: 1:30PM-6:00PM

Did you know that "Sneaky Snow" is a real person? If you come see us and ask about the “Story Of Sneaky Snow," you'll receive a Gift -complements of (you guessed it)

- Sneaky Snow!