First Flakes


Standing in line to rent your skis at the slopes is a thing of the past. Jump to the front, and get a head start on the runs by renting locally. For over 33 years, First Flakes has provided ski, snowboard, and clothing rentals – helping thousands of enthusiasts save time and money.


“My husband and I didn’t realize that renting ski equipment locally was even an option. It’s amazing how much time we saved by having our rental equipment in hand before we got to the ski slope!!”

~Tobaccoville, NC~


Your time in the snow is valuable!

We offer competitive daily rental rates and specialized group rental programs that will help save you money!

Rates listed are per day for the first two days.

Additional rental days as low as $5/day.

Call us to learn more!

Juniors $25.00
Adults – Diamond $33.00
Double Diamond $40.00
Demo $48.00
Junior $30.00
Adults – Basecamp $38.00
High Alpine $44.00
Demo $55.00
Bibs/Jackets/Pants $15.00
Helmets/Goggles $10.00
Boots $28.00
Junior Skis $160.00+
Adult Skis $200.00+
Junior Snowboard $174.00
Adult Snowboard $230.00

Sneaky’s Fabulous Rental Deals

Your tenth rental with us is Free!!



You can use 10 percent of your rental fees paid to us any time during the season (2023-2024) to purchase your own ski or snowboard package!!


 First Flakes Rental Reservation Procedure

To reserve equipment for your upcoming trip, you have two options:

1) Give us a call at (336) 760-3317 and provide:
Your name, the number of people in your party, what equipment you would like to rent, and your pick-up date.

We will add your name to our reservation list and expect you on the date you provide.

Thank you for renting your snow gear with First Flakes! We look forward to seeing you in the store! 




Group Rentals

Planning that special snow resort trip for a large group comes with its own set of unique challenges.

At First Flakes, we specialize in assisting group leaders plan fun, easy, and economical trips.

To get started on your planning, contact us by phone or email. Call +1 (336) 760-3317 or email [email protected]

Our group rates typically offer 10-20% OFF regular prices!


When you choose First Flakes, renting equipment for your group is a breeze!

As a group leader, you will be assigned a friendly, and knowledgeable Rental Specialist who will maintain contact with you throughout the week leading up to the day you leave for your trip. With this kind of one-on-one assistance and attention to the unique details of your trip, we ensure everyone going on your trip has the correct equipment and clothing. We’ll even keep you up to date with the latest AccuWeather forecast for your destination!


First Flakes


409 Harvey Street
Winston-Salem, NC, 27103

[email protected]


Monday-Friday: 10AM-7:30PM
Saturday: 10AM-7PM
Sunday: 1:30PM-6:00PM

Did you know that "Sneaky Snow" is a real person? If you come see us and ask about the “Story Of Sneaky Snow," you'll receive a Gift -complements of (you guessed it)

- Sneaky Snow!